LinkedIn is the largest online professional Social Media with a global audience of over 450m. A grown-up version of Social Media, professional, slick, modern and you should be part of it too! The ideal social sales tool for you and your business… if you are not on there; you and your business are missing out on the largest B2B networking and one of the largest sales opportunities to high-value customers.

Of course it is a bit different from your conventional day to day Social Media, your Facebook, Twitter and so on so you have to be a bit cuter on how you communicate on there. Its professional socialising, something you do day to day as a business owner but online. Just sell your business, your brand and personality and reap the rewards.

The potential for LinkedIn in the garment decoration is huge. Put simply, creating branded clothing you are always looking for the large value order or the next big contract. The large business clients more often than not account for a large chunk of most garment decorator’s turnover. So it is a bit of a no brainer - LinkedIn gives you a unique chance to create and win these larger orders and opportunities for your business.

Let’s of course not forget the existing customers, connect with these and ‘Network’, give yourself more of a chance of winning the repeat order. Existing customers also have the power to endorse you and refer you to their connections, another potential way of winning business with LinkedIn.

And as if it sounds too good to be true, it just keeps getting better…

In a nutshell, LinkedIn is used by both professionals individually (Managing Directors, Marketing Executives, Business Owners and so on) and businesses themselves. LinkedIn gives you two shots at selling on their site essentially, whether you register as an individual and interact with like-minded people who you think could be your next big potential customers or whether you set up a LinkedIn company page to interact directly with other businesses.

It could not be easier! Set up your profile, write about you, your business and how good you are at what you do and how your products are high-quality then start connecting. LinkedIn allows you to search for both businesses and their workers by location – so get chatting today! Introduce yourself, build up a professional online connection and hopefully when these businesses need branded clothing or similar they know where to go, your business will be the first port of call.

Here are a few little hints & tips to help you on your way to LinkedIn success:

  • Optimise Your Profile: Complete every aspect of your profile. Sell your business, your skills, your quality products and everything about how you can help other businesses. Create engaging pictures, infographics and so on to force someone to want to find out more and connect with you.
  • Find Your Audience: The search function allows you to search by both job title and location. Think to yourself garment decorators, what’s the title of the person I’m going to sell X amount of goods too? Marketing workers, brand workers, managing directors, human resource workers, target as many as possible and aim to build a connection.
  • Join LinkedIn Groups: There are a whole host of groups for business owners to join, industry specific, location specific, interest specific, just general business groups and much more. Join these and interact with people who may be interested in what your garment decorating business has to offer and give yourself more chance of winning that large B2B order.
  • Earn Referrals: Earn some LinkedIn kudos with referrals. This is where existing connections can endorse you your skills and leave reviews giving your profile a little extra touch. Of course the more endorsements and quality reviews you have, the better – why would people who see your page go elsewhere when they see how good a job your business does for others.

With these little bits of advice, your business should reap the rewards of using LinkedIn. Now you have won the order – the next step is retaining them! 

Offer them a USP and high quality experience, the eTrader sites allow customers to have their own public or private shop full of their goods. Professional and simple to use, customers can be checked out in just a few clicks and in a matter of moments.

For more information on how we are helping the garment decoration industry online don’t hesitate to email or give us a call on 029 20741 633 today.

Blogging is a great way to raise awareness of your business, your product, it services and develop an online presence. It is simple, effective and importantly anyone can do it, you do not have to be a marketing expert!

The advantage of Blogging is it is all about you. There is only so much you can say in a Facebook post, or 140 characters on Twitter but Blogging allows you to give much more details insight into your business, yourselves and write about what makes you great at what you do.

Blogging & Your Business….

Blogging gives your business a personality, a voice and gives your customers an insight into the business and its values. It encourages collaboration and discussion not just with customers but with other people associated with the industry and helps develop your businesses reputation in the garment decoration industry.

What makes blogging great is the fact it is all about you and your business, you can write about anything. Common things wrote about by garment decorators includes latest news, product reviews, latest offers, promotions, thoughts and opinions on what is affecting the business.

Creating Engaging Content…

Write about your business, simply write about its strengths and why it is great is and why you love print, embroidery, the industry and your customers.

But the key is to make the content interesting and stand out from your competitors, here are some simple tips to help:

  • Create an eye catching title for your Blog (N.B. Just think what would you click and read plus what would you ignore).
  • Use images, just a few pictures to support the blog you are writing. Using an image increases the likelihood of catching a reader’s attention.
  • Tag your blog, this categorizes your blog. Readers can filter through and find your thoughts on a specific topic.

·       Do not make your blog too long! There is a fine line between engaging and boring a reader. Make your blog concise and to a point, many readers will not read essays. Your blog can be any length but be wary of boring the reader.

·       Blogging is fun, customers love honesty, your views and thoughts are much more likely to create engagement then writing something with no personality. (You want to give your business some character after all).

Blogging & SEO….

Using a Blog is also a great way to improve your businesses performance in Search Engines. It is a simple way of writing about your keywords and gaining some links back to your site from people who love your content sharing it!

One Last Thought…

You can of course integrate a blog into your website using a bespoke web design company. But, there are a wide range of FREE blogs out there for your business including Wordpress, Tumblr, Blogger, Medium, Weebly and 100s more. Blogging is a cost effective way of growing your online presence, developing an online personality and increasing traffic to your website. 

So what are you waiting for…. Get Blogging! 

E-commerce is considered an online minefield for many small business owners, where do you begin when it comes to taking online payments.

It’s complicated, not quite as easy as installing a ‘plug-in’ or purchasing a piece of software – but with our simple tips we hope to make it as straight forward as possible to understand how to best understand use and implement e-commerce successfully online. 

We guide all our through the ecommerce journey making their application and integration as simple and straightforward as possible. Customers simply apply, we provide a test site and once this is approved by their provider they receive the details and the ability to accept payments online (Of course this is the simplified version!)

Here is our little guide and five top tips for making e-commerce successful for you and your business:

1. E-Commerce Takes Time

Having an e-commerce site takes time to develop. It is not just a case of developing your site, adding a plugin and watch the money come flowing in. An internet merchant account and payment processor are required, which can take anything from 2-4 weeks.

2. Pick Your Web Developer Very Carefully

Building an e-commerce shopping experience is required for your site to trade successfully online. Expertise is required when it comes to dealing with e-commerce, payment providers, creating an online shopping journey and most importantly making sure it is secure. The development team for eTrader are Sage accredited and work closely to ensure that we provide the easiest but most secure shopping experience.

3. Pick The Best Payment Processor For The Job

An issue that hugely affects many small businesses across the UK, many opt for the cheapest option not quite understanding what is on offer. But often end up having the hardest time when it comes to integrating on site, a hard time with their service and more often than not end up paying huge additional fees as they reach their transaction limit. We stick with the UK leaders Sagepay, who offer their customers high levels of support, service and advice in this grey area.

4. Play By The Rules

There is no shortcut - It is not as simple as signing up to take online payments and your business is good to go. Sites have to comply with UK E-commerce Law and be PCI compliant. Providers need to see that what your site offers is a full shopping experience, securing your checkout, undergoing a test transaction and meet all the requirements onsite regarding e-commerce law including things such as T&Cs, refund policies, cancellation policies, company registered address, company details, clear product and services description and much more. Only once all these have been checked out by a payment processor/bank will the process speed up. Only once secure on-site and secure for your customers will your online business get the green light to accept online transactions.

5. It's all about ROI...

The potential rewards for having an e-commerce website is vast but requires significantly mode capital, dealing with the bank and payment providers and much more. Look for the ROI for your business, measure will you make enough to justify the addition against the cost. 

Here at eTrader we take care of the development work and make it as easy as possible for our customers to have a full e-commerce website taking care of the shopping experience and meeting E-Commerce Law with our Sagepay accredited designers. Our team offers customers advice and guidance when it comes to setting up online payments making it as simple as possible.

For more information on e-commerce and online trading visit Sagepay's Guide To Online Payment.

If you are looking for an e-commerce website for your garment decoration business get in touch with our team on or call 029 2075 5733!

When it comes to going online, there are 1000s of tips out there for small businesses in our industry. We have decided to put together our favourite ten tips for online success. Here are our favourites:

1. Put Your Customers at the Heart of the Online Experience: The most important thing to consider, think why is your business going online? The answers simple – to retain current customers and gain new ones staying ahead of the competition. So put your businesses customers at the heart of your online operation, make ordering easier, give customers logins, private/public on-site shops.

2. Substance Over Style: The most common mistake online in our industry. Customers often come to us with visually amazing sites that don’t offer any functionality. Your businesses website needs to be most importantly user-friendly and secure. Create a website that offers the functionality your customer deserves and make the journey from landing on your homepage to transaction as straight-forward as possible.

3. Make the ‘Online Journey’ as Simple as Possible: Businesses often come to us with the same problem we lose our customer when it comes to ordering. When it comes to personalised clothing there are so many variables, ordering isn’t straight forward. The two main pitfalls – the design tool & checkout. Pick tools that suit your business, many clothing businesses go for the flashiest design tool which often drives the customer away. Keep ordering and checking out simple, customers aren’t afraid to go elsewhere if it’s too complicated – it’s important you get it right like we have for our customers!

4. Create an Online Branding Strategy: Displaying your brand online isn’t as easy as you would imagine, there are so many factors to consider – it isn’t a case of simply putting a few logos in the right places. Create an effective strategy to convey your brand and values online, develop your presence online and grow an ‘online persona’, a voice, personality and style befitting of your business.

5. Produce High Quality Content Online: Many call it time-consuming and call in specialists. But creating quality content isn’t difficult; nobody understands your business better than you. Make content interesting, readable and appropriate – give your customers a reason to scroll down!

6. Create a Continuous SEO Plan for Your Business: The biggest challenge an online business faces is the fight for ranking well organically. With many clothing businesses throwing £1000s at SEO, it’s a big deal online. But why pay someone who doesn’t understand fully what you do/or understand your customers? Simply creating quality content mixed in with some keyword research (Just stop and think what are my customers searching for to find me or what would I like to be found for) with a dash of interesting Social Media, the SEO results should follow.

7. Social Media is Your Businesses Best Friend: Creating and sharing content, news, updates and offers gives your online business another voice, don’t just be seen online – be heard! Whatever the platform, Facebook, Twitter, Linked-In, Pinterest – Social Media presents the best way to grow your online presence and brand.

8. Blog Away: Sometimes 140 characters or a post isn’t enough to display what you want. Blogging in the personalised clothing industry is a big one – it allows you to extend your businesses personality. Writing interesting content about your business keeps customers coming back for more. Display the latest news, latest stock, your work with current customers and showcase your businesses expertise. Blogging allows customers to see what you are doing is real and quality work.

9. Don’t Be Afraid To Try New Things: The online world is full of the weird and wonderful trends. The garment industry is a traditional one but don’t be afraid to try new things – online experiments aren’t always a success. But there are customers in places you don’t even know exist yet, it’s your job to find them!

10.Continuously Develop Online, Don’t Stand Still: A huge NO-NO from us is becoming stagnant. Many online businesses get to a point where they are content, with a good site and just go through the motions but the key to success is continuous development. The online world isn’t standing still so why should you? Standing still limits online success, move your online business with the latest trends and developments make sure you are one step ahead of the nearest competition and keep taking your online business to the next level.

We understand the importance of going online for businesses in our sector. For more information don't hesitate to get in touch at to see how we can help your business today!
eTrader Websites are a leading supplier of websites to the garment decoration industry. Our modern technology, responsive design and slick ecommerce sites are a proven success in the industry.

We asked our customers why they picked an eTrader website and they came up with a whole multitude of reasons but we put together the five most popular answers.

1. It's great for customers on the go...

An eTrader website is available in six different styles. But that is not the best part.... all our styles use the latest in responsive design, so they look great on whatever device you use (mobile, tablet or desktop PC). With over 50% of customers shopping on smart devices there is a growing importance on being able to offers customers the best user experience regardless of the device.

2. Create online shops for your customers...

You have the ability to create shops for your customers using an eTrader website, these can be public or private and help set your business apart from the competition. Offering customers shops does not only help as a USP when pitching to clients, it enhances repeat orders and generates easy income for garment decorators.

3. You sell the products you want...

An eTrader website comes with a fully managed data service, so we make displaying garments online as simple as possible for you. We offer garment decorators the flexibility to pick and choose what they wish to display online instead of limiting their range and tieing themselves to a wholesaler of a fixed brochure. We have 100s of brands from a number of wholesalers covering generalwear, sportswear, workwear, PPE and much more.

4. Get found online...

An eTrader website comes with a number of SEO tools that help your business increase its online visibility. With a bespoke Content Management System our sites make it simple to get ranking on Google. But it does not stop there, part of our service is offering training and support on this and many other areas of Online Marketing, we help you make the most of your website!

5. You control your website...

It is your website after all!

Each website comes with its own console which gives you a number of tools to make managing your site simple. With a selection of Marketing, SEO, Sales & Quoting tools each site become has a comprehensive range of practical tools to add value to your online business. 

For more information on eTrader or to find out how we can help your garment decoration business don't hesitate to get in touch on or call 029 2074 1663 to book an online demo.