In our latest blog we have put together ten quick simple tips to help improve your print and embroidery businesses search engine optimisation (SEO) and help your business get found online. 

What's the point in having a website if it can not get found by your customers? More customers than ever before are looking online, shopping around for options and its crucial your business can be found for key searches such as t-shirt printing, workwear and so on...

SEO is essential for businesses looking to keep up with its competitors, generate new business and win orders both local and further afield.


With this in mind we have put together ten top tips to help improve your businesses visibility online:

1. Create/claim a Google my Business listing: Creating a listing for your business helps your business get found for local searches with minimum fuss. Google my Business provides customers a whole host of information including opening times, customer reviews, products and services you provide.

2. Add your business to credible online directories: Adding your business to relevant online directories such as Yell, Yelp etc is a straightforward way to ensure your business gets found online locally. Ensure these are kept, valid and up to date.

3. Ensure your website is indexed: Use Google Search Console to index your sitemap and ensure that Google bots scan your website. To check how many pages are indexed type site:yourwebsite.co.uk into Google.

4. Test your mobile site speed: There is a growing importance on  how websites perform on mobiles/smart devices. Speed is playing a larger part in determining how your site ranks, use Google Test My Site to check how your site performs, it will identify performance, areas to improve etc.

5. Make sure these is a page title in place: Ensure all your webpages have page titles in place describing what you do, these are the first thing Google bots scan on your page.

6. Use long tailed keywords: It would take a lot of time/effort to get found for terms like workwear, shirts, polo shirts etc so use longer keywords in your on-site content. For example, branded polo shirts, personalised workwear London etc.

7. Build content for people, not robots: You are garment decorators, print and embroidery enthusiasts. Write about your passion, your business, its products and services then hopefully it will naturally get picked up for many key terms. Often people write ‘out of shape’ content focusing on keywords which is not entirely customer friendly.

8. Create quality links: Inbound links are another thing to consider helping your page rank in search engines. Collaborate with customers, local schools, sports clubs, businesses and link back and forth to each other, creating an online shop/testimonials page is always a common method employed by garment decorators.

9. Start a blog: Create a blog for your customers sake, not for SEO purposes. Content Marketing at its finest, produce quality, relevant content frequently and Google will reward you. This can include things like latest news, case studies, latest news etc.

10. Encourage reviews: Ask customers to use Google reviews, this will help give your results more prominence in the search results.

Email Marketing is one of the main components of a business’s online strategy. The average open rate for an email campaign is 20-30% and is five times more likely to be seen by your customers than messages on Social Media platforms.

It gives your business the chance to engage with both new and existing customers promoting your business, its offers and products at a cost effective price.

There are 100s of recognised pieces of software out there offering click & drop templates, easy sending, automation and much more. We have picked our favourite few below...

The industry leading software for email campaigns, Mailchimp is recognised worldwide. Ideal for small businesses, it offers a forever free package (up to 2000 customers/12000 emails) which includes basic features, easy to use drag and drop templates. The choice for small businesses, the free version also allows segmenting, so you can tailor your message for different types of customers and their behaviours.


Like Mailchimp their forever free package offers up to 12000 emails to 2000 customers and 100s of templates to customise. Where Zoho stands out is the A/B testing that is included in the free plan, test different subject lines for each campaign and monitor them with Zoho’s more concise and in -depth analytics. Recommended for users looking for a more analytical and scientific approach to email campaigns.

An interesting option Email Octupus offers a free of charge ‘Shrimp’ plan where you can send unlimited emails to up to 2500 customers. This offers plenty of templates and great value for customers looking to produce a larger amount of email campaigns. However, there is a compromise the functionality is basic and there is no automation (paid customers only), prepare to be more ad-hoc and produce emails as and when you need to send out a campaign.

Benchmark is visually the most pleasing of all the email templates. They have 100s of simple, elegant designs that are easy to customise. Benchmarks functionality is limited with only very basic features but just tops Mailchimp and Zoho’s useage with 14000 emails to 2000 subscribers. Benchmark is the ideal software to make a striking impression and communicate to your customers in a contemporary way.

Freshmail on the surface does not match the heights of other providers with free plans only available for up to 500 subscribers. But where it differs from the others that emails can be customised and designed using several templates using their mobile/tablet app. Customise on the go and create aesthetically pleasing campaigns anytime, anyplace.

Mailerlite offers easy to use drag and drop templates for up to 1000 customers free of charge. As well as unlimited sends the tools provided in Mailerlite is comprehensive compared to the others mentioned in the list, personalising, segmenting and A/B testing and some automation features are all readily available in the free plan.

2018 was a big year for Digital Marketing in many ways including Social Media platforms offering businesses more functionality than ever before, the continuous rise of Video Marketing, the introducing of Mobile First Indexing by Google and of course the introduction of the dreaded four words we all love to hate General Data Protection Regulations (GDPR).

For Digital Marketing, we can expect Social Media interaction with customers to continue to grow and develop. Video Marketing will continue to dominate and grow rapidly with user generated content through Instagram, Youtube, Facebook Live etc. Businesses are striving to create ‘Positive Social Proof’ as someone customers can deal with and have a great experience with.


2019 promises to be an interesting year with the introduction of new technologies being used as part of the Marketing Mix. 

Here are three key trends to keep an eye on in the upcoming year:

Chatbots: There are no such thing as opening hours online, customers have access to your business, its website and Social Media 24/7. Chatbots are becoming more and more important to deal with your customers queries on demand. 

Frequently used on Facebook to help customers communicate with your business Chatbot usage is expected to rapidly grow. 

Chatbots can be integrated in a website, app or on your business’s social media accounts, they can act quicker than humans in dealing with customer requests and can provide a more personalised service by gathering user information that can later be used to tailor your businesses Marketing campaigns.

VR/AR: Virtual Reality & Augmented Reality are seen by many as a Sci-Fi like future, but they are very much here and slowly creeping their way into businesses Marketing activity. This is still at very early stages and for the foreseeable future will begin to grow exponentially but it’s a great time for businesses to invest and explore the options. 

VR/AR gives your customers the chance to be both engaging with your products/services and actively participating in your Marketing activity in ‘another reality’ putting them at the heart of your business.

Voice Search: 2019 is widely expected to see a significant growth in voice searches & queries - almost 1/3 of the 3.5 billion searches performed in 2018 were carried out by voice assistant devices such as Apple Siri, Google Home & Amazon Alexa leading the way.

This is expected to grow to almost 50% of searches in 2019. Your online presence needs to consider optimising content specifically for Voice Searches, focusing on ‘Position Zero’, Local SEO and creating content around questions your customers may ask.

Online reviews can make or break how your business appears online. It gives your customers the chance to leave information on a public scale about you, your business, its products, services and their experience.

With customers having more information and knowledge of the internet than ever before they are prepared to shop around for a quality product and service. We have all used review sites in some capacity – Google Reviews, Trip Advisor, Yelp, Revoo and Trustpilot are a few of the most popular

Online consumers expect a quality, reliable service and over 70% of consumers search through review sites assessing their options before purchasing with an online business.


Of course, there will be apprehension using review sites as the power is in your customers hands, but the rewards are worth it. Here are three key reasons why reviews can work for your business:

  • Increased Sales: Using online reviews is a Marketing activity, it helps your customers in their decision making. With over 75% new customers happier to purchase online with recommendations and positive reviews from previous existing customers.
  • Gain Customer Insight: Online reviews will be able to give you an insight into what your business is or is not doing right. This will allow you to address any internal issues, create a more positive shopping experience for your customers and increase sales.
  • Improve SEO Rankings: The more quality content that is write about your website, the higher it ranks. It also shows Google your business is authentic, getting clicked on and actively engaging with customers.

Get it right online…

From a practical point of view, make sure you give your customers multiple opportunities to review your business. Whether it is a pop-up box, fixed bar or dedicated page on-site give them more than one opportunity to review.

Leading sites such as Trustpilot and Yelp offer several tools to embed on-site in a range of styles, just pick which suits your business more and make this available on your businesses site.

But it is all well and good having these on-site, but the next challenge is getting your customers to use them. Encourage your customers to leave reviews offering special offers, bonuses and discounts in return for their feedback.

One last thought, managing reviews…

Not all the reviews will be 100% positive, there will be the odd negative review and it is important how you deal with these.

There are 100s of online and in-store training courses specifically aimed at how to deal with online reviews. But the solution is simple - manage reviews like how you deal with customers in-store, be polite, professional, balanced and offer a solution for that customer, quality customer service goes a long way in-store and online.

In the last few years the UK has begun adopting a few online trends from the US, namely Cyber Monday and Black Friday.

Love it or loathe it they are the biggest online shopping days of the year and offers online consumers the chance to make huge savings in the build up to the festive period.

With more and more small businesses jumping on board and offering flash sales, bargains and discounts as part of their Marketing for these events ensure your business has the tool to run a flash sale smoothly.

To get the most from these promotions here are a few simple pointers to get you started:

Start planning now: Plan your promotions in advance, build up suspense with your customer base and let them know of any upcoming offers and savings in advance whether its in-store, on Social Media or via an Email Campaign.

Create specific page copy: Plan the products or services you are going to offer savings on. Ensure your website is optimised with product pages for these specific items. Point customers in the right direction and ensure your user experience is customer focused, they are not afraid to shop around when it comes to huge savings!

Create eye catching content: Whether it is for your businesses website, Social Media or to be distributed to your list of customer contacts creating eye catching content significantly increases click through rates.

Plan for an upsurge: Ensure your website can deal with increased volumes of traffic, too many page requests can slow the site down or crash the site itself. Test your website using tools like Loadimpact.com to ensure the server that your hosts your businesses website can take the strain.

Test, test, test: Before any of your promotions, artwork and copy goes live test your processes and ensure your site is fully prepared, functioning and operating as you would expect with the new pages, copy etc. Get another set of eyes from a team member and gain feedback.

Some businesses go as far as offering loyal customers a first glance ‘Exclusive’ access to a flash sale. This is used to gain customer feedback, fine tune and tweak their offering to make sure everything runs as smoothly as possible in time for the main event.

Whether you love it or hate it, Black Friday and Cyber Monday are here to stay for the foreseeable future. The chances are if you are not taking part, your competitors are. If you think it would be something that would add value to your business dip your toes in, start planning and prepare a campaign using these few simple pointers.