In this weeks blog we have put together our top five ways we help print & embrodiery businesses with their websites.

We provide garment decorators the most comprehensive website for their business providing them a proven sales tool for their business. In no particular order here are five ways we help print & embroidery businesses succeed online:


We take the stress out of your hands and actually build your website for you. You need to focus your energy and effort on running your print & embroidery business and do not need to be wasting time building one yourself. 

Where our competitors offer a drop and drag website you build yourself we do the hard work and build for you. Save a considerable amount of effort & time and leave it to the web design company to actually build your website for you, we aren't just an off the shelf solution.


If for some reason you ever need to get in touch with us we are simply a phonecall or email away. We love to help customers with any queries they have and ensure we provide them quality, quick and reliable UK based customer support. 

You won't find us using a ticketing system or using a North American or Australian call centres!


We have 100s of brands available for customers to sell on their websites. Simply pick & choose what you would like on-site. You don't have to be tied in to any particular wholesaler or supplier, you sell exactly what you want to sell on your website.


Our easy to use online ordering makes winning business easy. Whether its creating a public/private shop for a repeat customer or using the easy to use four step process both your new and existing customers will find ordering quicker and simpler than ever before.


We don't stop once the website is built. Our team help you maximise your websites potential with in-store and online training in a number of areas including but not limited to SEO, PPC, Email Campaigns, In-Store Marketing, Blogging, Social Media and much more...

For more information on how eTrader Websites can help your print & embroidery business you can reach us on
029 2074 1663 or email info@etraderwebsites.co.uk

The rise of influencing personalities on Social Media otherwise known as ‘Influencers’ has led to the rise of Influencer Marketing.

Influencer Marketing has grown rapidly and involves big brands working alongside prominent Social Media personalities (mainly on Instagram and Youtube) to help promote their products and/or services with some huge brands paying millions per post.

You might be asking yourself, what does this have to do with the garment decoration industry?

Influencer Marketing is slowly filtering down into the high street and may soon be cluttering up your Social Media feeds, so it may be something your business needs to consider in the near future.


To help get you started here are a few simple tips to consider if you are going to undertake Influencer Marketing:

Do your research and checks: Carry out your due diligence when researching influencers, research their personal brand, persona and personality and see if its value align alongside yours. Research fees do not bow to paying over the odds just because someone has a huge number of followers – there’s always knowingly or unknowingly fake followers inflating their crowd.

It is out of your hands: The second you get involved with an influencer; things are essentially being taken out of your control. Regardless of what you pay you have no control over what they think. Credible influencers want to provide their customers an authentic experience, work alongside them and deliver a quality product and customer experience.

Be patient: The results from using Influencer Marketing is very rarely instant. Trust must be built between both yourself and the influencer but also between that person and its audience. It is more so a brand awareness building campaign rather than a direct sales campaign.

Build relationships: You are more than likely to achieve success using this type of Marketing when a lasting relationship is created. Working alongside someone long term is likely to build a trusting working relationship and help you tap into an influencers influence. Manage the costs by starting with small personalities who may be of value and establish a manageable cost-effective working relationship.

Think outside sponsored: Influencer Marketing is not all about sponsored posts and plugging your business and its product. It gives you the chance to collaborate and curate some content and tailor it as they understand their audience better than anyone. It may be competitions, them designing their own promotional products or anything but it will help you establish a deeper more meaningful long-term relationship.

Twitter lists are one of the biggest hidden secrets in Social Media, an under-utilised tool to help gain followers and interact with potential new customers.

The challenge for businesses is the platform itself has over 330m users and over 500m tweets are sent per day through these accounts. Twitter lists allow you to cut through the cluttered news feeds and interact with accounts based on interests, keywords and topics (They also give you the chance to keep one eye on your competition!)

Simply click the three dots (…) next to an account name and click add or remove from list, this will give you the option to create a new list or add accounts to an existing one.

Ideal for garment decorators you can group up lists of potential customers by sector, existing customers, local schools and many other target customers. Engage with these lists on a regular basis instead of using a slapdash approach and using your general news feed.


To get started here are some tips for help with maximising your lists:
  • Create separate lists for your target audience – a list for existing clients, prospects, accounts of interest and so on
  • Create a list dedicated to your competition – keep a track on what your competitors are offering in their Social Media campaigns and keep a private list to see what is working and what is not similar businesses
  • Grow your followers – as well as creating your own list it may be likely your account itself will be added to one by someone else. You can see all lists you are a member of, this will also display all their followers who may also be a target audience for you
  • Find existing lists online – there are tools out there to find existing lists based on whatever your search might be, use this and identify existing lists to potentially replicate

If you use Social Media management tools like Hootsuite, Crowdfire etc you can also integrate your lists and create custom feeds to use and monitor on an hourly, daily or weekly basis.

Lists require a bit more effort than conventional Social Media techniques, but the results can lead to an increase in your Social Media following, increased coverage and engagement which can only be a good thing for driving traffic to your businesses website.

Your businesses website is no different to your store appearance is everything. Customers will walk past a tired, messy and cluttered store with minimal or next to no interest. 

The same goes for your website!

Customers will click and shop around looking for the simplest user experience possible. They do not want to be confused, overloaded with information or be faced with a difficult to use website. In Lehman terms they want to go online, order their printed t-shirts for an event, work or whatever the occasion may be and checkout. They are not as excited as most garment decorators by set up costs, stitch counts and number of colours within a print.

Strive for simplicity and provide your customer base an easy to use experience, shopping basket and make sure they do not need to search around when it comes to buying branded clothing.

With that in mind, here are five tips to help declutter your businesses website:

  • Streamline Your Home/Navigation Bar: This is the spine of your site and holds it all together in terms of accessibility. Make the bar a simple to use, informative tool and do not overload it with options and information. Organise it and make it concise for your customer.
  • Less is More: Content is a main fundamental element of SEO, but sometimes less is more. Customers are after quality not quantity, do not bombard them huge chunks of content and information. Be clear, keep the readers attention and focus on what information is crucial to them when purchasing or enquiring through your website.
  • Continuously Remove Out of Date Items: Often one that is overlooked. Simply take a few moments to remove any out of date seasonal content and campaigns. Keep on top of your website and ensure that your site looks like it is both managed & professional.
  • Manage Loading Times: Customers are an impatient bunch and often happy to shop around over the littlest error. Ensure your website does not take forever to load, work with your developer or provider to make sure customers can navigate your website quickly.
  • Clear Call to Acton (CTA)/Contact Details: Ensure all action buttons and contact details are visually easy for customers to find. Even if they are struggling a tiny bit to navigate your website or are stuck for choice on what to order these will improve your chances of winning the order and not frustrating a potential customer.
We do all this for our customers, we make owning a website simple. With clear to use prompts, up to date product information and a clear precise shopping experience an eTrader Website is the only solution for print & embroidery businesses.

To find out more view the rest of our website or alternatively book an online demo by getting in touch on 029 2074 1663 or email info@etraderwebsites.co.uk.


In March Instagram introduced a brand-new checkout to their app. Consumers can now buy their favourite products without ever leaving the app, but what does this mean for the Social Media platform? And how could it possibly affect garment decorators?

But there is a catch, for now anyway…

Instragram checkout is only available for several leading global brands such as H&M, Mac, Nike and a few others. But this is seen as the next step in the Instagram strategy, turning influencers and social engagement into sales.

It works by simply attaching a checkout button to posts where customers click and simply fill in their details once and they will be saved for future purchases. This will likely be a popular tool with customers as its an all in one checkout, where your customer information remains secure and purchases can be completed without going to an external site. 


Of course, there are limitations. This feature requires heavy investment and is only currently available to some of the worlds leading brands at a substantial cost.

The biggest drawback however is the customers effectively become Instagram’s as consumers are using their checkout and not the brands checkout. Problematic for businesses looking to manage their sales funnel and manage their conversions the brands currently using the checkout will not be able to identify users, their behaviours or any complex information, they will only receive the basic order details.

While this is only at very early development stages working with big brands, who is to say it won’t be introduced to businesses using Instagram for their Marketing & Advertising?

The garment decoration industry is a highly visual one, companies using Social Media to sell their print and embroidery rely on imagery of previous work and case studies to push their business and their quality. The checkout itself if introduced for small businesses would be an ideal fit for the industry.

With UK businesses already spending millions of pounds on engaging with influencers and Sponsored Online Advertising on Instagram there will be some that will see this as a step in the right direction where you can measure Return On Investment (ROI) can be measured in a more quantifiable way.