You might think a chatbot is a new revolutionary Marketing tool, but this is not the case… they have actually existed for decades but only in recent times businesses have to exploit them and the opportunities that come with having an on-site bot.

A well optimized chatbot is a great way to boost conversion rates and generate more online leads and sales. Bots were initially built dominantly to deal with customer service, aimed at improving efficiency in resolving problems and queries from customers. But they have since developed further to become more Sales & Marketing based.

There are two main types of bots – the intelligent bot and the scripted one. The scripted uses pre-defined points and responds in an automated manner. Whereas the intelligent bot is continuously developing, analysing customer text and learning from conversation and experience using AI.


The development and growth of the chatbot is dominantly owed to Facebook who using their Messenger app allowed bots to be integrated into their platform. With over 4 billion users (as of September 2019) using their messenger app, the potential for businesses using bots is huge.

There are many benefits as to why you should use Chatbots for your online business including:

  • Chatbots have massive potential: In Marketing terms bots are still in their infancy. They will continue to develop and grow and will soon be at the forefront of most websites service efforts.
  • Chatbots are simple to build: There are many providers out there who make building bots easy and a simple drag and drop exercise. Of course, there is bespoke but with bots in their infancy now is the time to explore the cost-effective options available.
  • Chatbots help grow your brand image: A chatbot represents your business, its values and brand. It is a great way of brand building and helping convey a message as to what your business is all about.
  • Chatbots simplify customer service: They take out the human aspect of dealing with an enquiry, stripping it back to its simplest form and provide users short, concise, clear information leading to greater customer satisfaction.
  • Chatbots are actually cost effective: The cost of developing a chatbot is minimal compared to the cost of having someone dealing with online enquiries and issues. With the potential lead generation, they can also provide using AI, the bot become one of your most affordable sales tools.