In our latest blog we have put together ten quick simple tips
to help improve your print and embroidery businesses search engine optimisation (SEO) and help your business get found online.
What's the point in having a website if it can not get found by your customers? More customers than ever before are looking online, shopping around for options and its crucial your business can be found for key searches such as t-shirt printing, workwear and so on...
SEO is essential for businesses looking to keep up with its competitors, generate new business and win orders both local and further afield.
With this in mind we have put together ten top tips to help improve your businesses visibility online:
1. Create/claim a
Google my Business listing: Creating a listing for your business helps your
business get found for local searches with minimum fuss. Google my Business
provides customers a whole host of information including opening times, customer
reviews, products and services you provide.
2. Add your business
to credible online directories: Adding your business to relevant online
directories such as Yell, Yelp etc is a straightforward way to ensure your
business gets found online locally. Ensure these are kept, valid and up to
date.
3. Ensure your
website is indexed: Use Google Search Console to index your sitemap and
ensure that Google bots scan your website. To check how many pages are indexed
type site:yourwebsite.co.uk into Google.
4. Test your mobile
site speed: There is a growing importance on how websites perform on mobiles/smart
devices. Speed is playing a larger part in determining how your site ranks, use
Google Test My Site to check how your site performs, it will identify performance,
areas to improve etc.
5. Make sure these is
a page title in place: Ensure all your webpages have page titles in place
describing what you do, these are the first thing Google bots scan on your
page.
6. Use long tailed
keywords: It would take a lot of time/effort to get found for terms like
workwear, shirts, polo shirts etc so use longer keywords in your on-site
content. For example, branded polo shirts, personalised workwear London etc.
7. Build content for
people, not robots: You are garment decorators, print and embroidery
enthusiasts. Write about your passion, your business, its products and services
then hopefully it will naturally get picked up for many key terms. Often people
write ‘out of shape’ content focusing on keywords which is not entirely
customer friendly.
8. Create quality
links: Inbound links are another thing to consider helping your page rank
in search engines. Collaborate with customers, local schools, sports clubs,
businesses and link back and forth
to each other, creating an online shop/testimonials page is always a common
method employed by garment decorators.
9. Start a blog: Create
a blog for your customers sake, not for SEO purposes. Content Marketing at its
finest, produce quality, relevant content frequently and Google will reward
you. This can include things like latest news, case studies, latest news etc.
10. Encourage
reviews: Ask customers to use Google reviews, this will help give your
results more prominence in the search results.
