Twitter lists are one of the biggest hidden secrets in
Social Media, an under-utilised tool to help gain followers and interact with
potential new customers.
The challenge for businesses is the platform itself has over
330m users and over 500m tweets are sent per day through these accounts.
Twitter lists allow you to cut through the cluttered news feeds and interact
with accounts based on interests, keywords and topics (They also give you
the chance to keep one eye on your competition!)
Simply click the three dots (…) next to an account name and
click add or remove from list, this will give you the option to create a new
list or add accounts to an existing one.
Ideal for garment decorators you can group up lists of
potential customers by sector, existing customers, local schools and many other
target customers. Engage with these lists on a regular basis instead of using a
slapdash approach and using your general news feed.
To get started here
are some tips for help with maximising your lists:
- Create separate lists for your target audience –
a list for existing clients, prospects, accounts of interest and so on
- Create a list dedicated to your competition –
keep a track on what your competitors are offering in their Social Media
campaigns and keep a private list to see what is working and what is not
similar businesses
- Grow your followers – as well as creating your
own list it may be likely your account itself will be added to one by someone
else. You can see all lists you are a member of, this will also display all
their followers who may also be a target audience for you
- Find existing lists online – there are tools out
there to find existing lists based on whatever your search might be, use this
and identify existing lists to potentially replicate
If you use Social Media management tools like Hootsuite,
Crowdfire etc you can also integrate your lists and create custom feeds to use
and monitor on an hourly, daily or weekly basis.
Lists require a bit more effort than conventional Social
Media techniques, but the results can lead to an increase in your Social Media
following, increased coverage and engagement which can only be a good thing for
driving traffic to your businesses website.
