Producing video content is a growing area for businesses and marketers alike with econsultancy reporting that over 5 billion videos are viewed every single daily.

For garment decorators what does this mean?

The industry is a visual one, it gives you the chance to review products, your latest work, discuss your processes and provide customers an insight into how you turn their ideas into a reality.


We have put together some tips and pointers to get you on your way to Youtube success:

  • Invest in equipment & software: A simple one to consider before you get started creating video content – equipment. You want your video and sound to be audible with professional quality. Invest in editing software and quality equipment, this does not have to be costly with sites selling pre-owned goods. Just do your research!
  • Create consistent content: Viewers like familiarity and routine. Create a format which works best for both you and your customers. Keep the branding and format of the video consistent, along with the duration, when it is posted and how often. This will help your viewers get to know you better, your offerings and your brand. Keep it simple, map out a plan and strategy in blocks.
  • Encourage action: Get your viewers to engage with your video, not just in terms of interacting and starting a conversation. Pre-programmed notifications can be created to drive your viewers to certain products, pages online. Tie these in relevantly with any video you create.
  • Build a following: Enhance your video and channel with your very own ‘community’. Grow a following, engage with them and encourage debate. Reach out to potential influencers, suppliers, offer product reviews and maximise your visibility and audience.
  • Optimise for search engines: Search engines will naturally pick up Youtube videos associated with your business as its quality, consistent content. To get it ranking highly each video needs optimising – include keywords in the title, create tags using your businesses keywords and provide a detailed description of your video and what it is offering.
  • Think mobile friendly: According to Google, 75% of adults watch Youtube at home on a mobile device. The number of users watching content on smart devices is growing year on year. With mobile users more likely to be watching content concentrating compared to watching on a Smart TV/PC adopt a mobile first strategy to deliver quality content to your viewers. 

Technical search engine optimisation (SEO) plays a huge role in determining whether your website is successful or not.

In a nutshell, technical SEO is the efforts of a webmaster or developer to ensure your site is compatible with Google’s many search engine guidelines. It is concerned with the structure and architecture of the site itself. A carefully designed website gives your site the best chance to be indexed and ranked for its key search terms compared to one that is not.


Site Architecture & Crawling

As your business’s website develops over time, the site’s architecture needs to be considered to ensure that Google can regularly crawl, cache and index your pages. Google has little bots and ‘spiders’ which are used to crawl websites, the main one being the ‘Googlebot’ which scans the links from one page to another.

Indexing is how search engines categorise your webpage based on content, links, meta descriptions etcetera. Using an algorithm, they categorise each page in relation to a search term and give it a ranking based on this. Page caching is another method that can help you to improve the load time of your web pages and thus optimise your site for the search engines. Cached pages are served up as static HTML versions of a page to avoid potentially time-consuming queries to your database.

Categorisation

For e-commerce websites, categorisation plays a significant part in the site architecture (and makes user experience much simpler). Careful keyword research and planning should be carried out when planning your site categories – attention should be paid when assigning a URL with crucial keywords as this can play a role in ensuring that specific pages get ranked for your preferred terms.

Site Speed

Site speed is also pivotal for an e-commerce website to perform well in the eyes of a search engine. Customers want a website to be slick, quick and allow them the capability of checking out in a few moments. This can be quite a challenge for the garment decoration industry, where there are thousands of products available.

Costs

The costs associated with managing thousands of products on an e-commerce website on a managed server is high and something that needs to be planned for as part of your ongoing online budget – the common consensus here is less is more.

Show your customer a select group of garments rather than offering hundreds of similar ones will not only ensure that the load time isn’t compromised but will also make for a much simpler user experience.

One Last Thought

 

The best time to take care of the technical aspects of SEO is during the construction phase of the website. Do your research, ask developers the right questions and make sure that the technical bases are covered. Fixing these areas after your site has gone live can be costly and time-consuming.

Instagram is one of the leading Social Media platforms with over 800m users worldwide. In our latest blog we will look at why your business needs to consider using Instagram along with some practical hints and tips to get you started.

First things first, why Instagram?

With over 400m users using Instagram daily it is rapidly becoming a business’s go to Social Media platform. With a higher engagement rate than the main other Social Media platforms it is the Marketing tool your business should seriously consider.

The success of Instagram is simple - the brain processes images 60,000 times faster than it does text, so what are you waiting for? Stop talking about garments and get them seen online!


We have put together our top five tips to get your business started on Instagram:

  • Upload visually engaging content: For the garment decoration industry, Social Media is all about showing off your latest work and products. Curate posts showcasing your latest work, what is going on where you are and any office antics. Instagram stories can display a series of images or videos over a 24-hour period and appear at the top of the feed, a great way to grab potential customers attention. To increase a posts potential reach do not forget to include the relevant customers ‘handle’ in the post.
  • Optimise your profile and call to actions: A basic tip but an important one, ensure your profile is optimised, a nice crisp clear hi resolution brand logo as your profile picture, a brief description of who you are and what you do and importantly add contact information. Similar with your posts don’t forget to add calls to actions, ways to get in touch and convert the lead.
  • Embrace the #hashtag: A major bone of contention with many users, the use of the hashtag. Some love it, some loathe it, but Instagram is all about the hashtag - so embrace it. Users use hashtags to search for posts, it is almost a way of indexing your post in the plethora of posts online so ensure your post has all the hashtags it can to get found online by users and expand a posts reach.
  • It’s not just a Marketing tool: A hidden gem within Instagram is the Notifications feature, perfect for research and keeping an eye on competitors and influencers, you receive a notification every time they post a new piece of content. Simple click (…) and click ‘Turn on post notifications’.
  • Grow your local reach: Increase your local coverage with the locations feature.Instagram allows you to find local users, search for local businesses, people, influencers etc. Increased engagement with these can only enhance your businesses Instagram feed and increase potential business. 

In this weeks blog we have put together our thoughts on Internal Marketing and how it can help grow your garment decoration business.

Internal Marketing is used by Marketers to motivate all other departments in the workplace with the common goal of achieving customer satisfaction. Internal Marketing is a case of promoting your business internally to staff and giving them all the tools to succeed promoting your business and its products/services.

With careful management create your businesses core values, ethics and personality and consider how you display want these to come across both internally to staff and externally to your customers.

Implementing Internal Marketing techniques improves how your business operates in-store and how staff from every department interlink to achieve success. Create a culture that represents your business and get everyone singing from the same hymn sheet using Internal Marketing, from production to customer service and sales, make sure your staff know there is a common goal in place – to produce high quality branded clothing and satisfy customers!

Not everyone has the same passion for print & embroidery as garment decorators, so when it comes to recruiting staff this is key to achieving success.

Internal Marketing creates a dynamic work place and a strong culture within the workplace, it empowers your employees and encourage them to be pro-active, innovative and work on ways new creative ways of achieving success. Creating a dynamic pro-active workplace requires careful management, planning and a comprehensive Internal Marketing plan.

Successful Internal Marketing reduces stress and anxiety for workers and creates a happy workforce which makes for a much more productive team. Happy staff are proven to be more committed, determined and go above and beyond to make sure they can achieve success for your business; and provide your customers the best experience possible. Staff essentially become ‘Brand Ambassadors’ for your business…

Whether it is simply a case of incentivising your staff through things such as cash bonuses, time off, extra holidays etc or improving internal communications with monthly newsletters, competitions, social events or team bonding events there are several ways to market your business internally and engage with staff across all departments.

“Hey, Google! Do this, do that”, at first glance this seems like a bit of fun at home or in the office, but voice search is becoming increasing important for your business to consider with Search Engine Optimisation (SEO).

As of late last year, there are a reported 33 million users using voice search bots, whether it is Siri on the iPhone, other assistants on smartphones or devices like Google Home or Amazon Echo. 

With these numbers growing year on year, advancement in smart technology, Comscore predicts 50% of all searches with be carried out using voice search, with 20% of these without a screen.

So, what does this mean for your business?

Your business needs to keep up with the times and prepare for this, with users going away from traditional search to voice search consider how your website will be found via voice. 

Things to consider include:

Aiming for position zero: Something that featured heavily in a recent blog we posted on ‘Featured Snippets’, Google Home & Google Assistant read these out first.

Consider what questions your customers commonly ask and pop up that relate to your core products & services and build content around this. But where traditional SEO in the past relies heavily on keywords & content, simply answer the question.

Keep the answers concise, conversational, almost to the point where it comes across conversational.

Perfecting your local SEO: 39% of voice search users are looking for businesses information, so ensure your Google My Business listing is optimised and complete. Complete your profile so when a user asks to find local businesses your business appears at the top.

Verify and authenticate your business on things such as Google Maps & Google My Business. Little things like a fully completed listing with store times, services and a bit about what you do go a long way to helping you achieve voice search success.

For example, when a customer asks, ‘where can I find t-shirt printing in London?’, ‘what time does the nearest printers shut?’, ‘where is my nearest printer?’, these little things will help your business get found using voice search.

On-page content: Steering away from traditional SEO where content is built around keywords and lots of content creation, content that will be found using voice should be concise, grammatical and answer the question appropriately. It should reflect how you might engage with another user and not a Google bot.

Focus on providing text that your customer may find useful and helpful, things like FAQs, help with print & embroidery, they want the answers and they want them within seconds. On average, each user will not listen to an answer for voice search over 15 seconds, you have that amount of time to get your point across to the customer – its all about “meeting the information needs of the customer”.

Important: There is still room for traditional SEO, do not go rushing to your website deleting pages of content. Just consider if this is authentic content, useful for the user and helps your customer with whatever their query might be.

The factors mentioned in this article also aide traditional SEO, things like writing content in a naturally, engaging and conversational way, optimising local search etc will all help your website get found online and visible in Googles SERPs.