Instagram is one of the leading Social Media platforms with over 800m users worldwide. In our latest blog we will look at why your business needs to consider using Instagram along with some practical hints and tips to get you started.

First things first, why Instagram?

With over 400m users using Instagram daily it is rapidly becoming a business’s go to Social Media platform. With a higher engagement rate than the main other Social Media platforms it is the Marketing tool your business should seriously consider.

The success of Instagram is simple - the brain processes images 60,000 times faster than it does text, so what are you waiting for? Stop talking about garments and get them seen online!


We have put together our top five tips to get your business started on Instagram:

  • Upload visually engaging content: For the garment decoration industry, Social Media is all about showing off your latest work and products. Curate posts showcasing your latest work, what is going on where you are and any office antics. Instagram stories can display a series of images or videos over a 24-hour period and appear at the top of the feed, a great way to grab potential customers attention. To increase a posts potential reach do not forget to include the relevant customers ‘handle’ in the post.
  • Optimise your profile and call to actions: A basic tip but an important one, ensure your profile is optimised, a nice crisp clear hi resolution brand logo as your profile picture, a brief description of who you are and what you do and importantly add contact information. Similar with your posts don’t forget to add calls to actions, ways to get in touch and convert the lead.
  • Embrace the #hashtag: A major bone of contention with many users, the use of the hashtag. Some love it, some loathe it, but Instagram is all about the hashtag - so embrace it. Users use hashtags to search for posts, it is almost a way of indexing your post in the plethora of posts online so ensure your post has all the hashtags it can to get found online by users and expand a posts reach.
  • It’s not just a Marketing tool: A hidden gem within Instagram is the Notifications feature, perfect for research and keeping an eye on competitors and influencers, you receive a notification every time they post a new piece of content. Simple click (…) and click ‘Turn on post notifications’.
  • Grow your local reach: Increase your local coverage with the locations feature.Instagram allows you to find local users, search for local businesses, people, influencers etc. Increased engagement with these can only enhance your businesses Instagram feed and increase potential business. 

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