Producing video content is a growing area for businesses and marketers alike with econsultancy reporting that over 5 billion videos are viewed every single daily.

For garment decorators what does this mean?

The industry is a visual one, it gives you the chance to review products, your latest work, discuss your processes and provide customers an insight into how you turn their ideas into a reality.

We have put together some tips and pointers to get you on your way to Youtube success:

  • Invest in equipment & software: A simple one to consider before you get started creating video content – equipment. You want your video and sound to be audible with professional quality. Invest in editing software and quality equipment, this does not have to be costly with sites selling pre-owned goods. Just do your research!
  • Create consistent content: Viewers like familiarity and routine. Create a format which works best for both you and your customers. Keep the branding and format of the video consistent, along with the duration, when it is posted and how often. This will help your viewers get to know you better, your offerings and your brand. Keep it simple, map out a plan and strategy in blocks.
  • Encourage action: Get your viewers to engage with your video, not just in terms of interacting and starting a conversation. Pre-programmed notifications can be created to drive your viewers to certain products, pages online. Tie these in relevantly with any video you create.
  • Build a following: Enhance your video and channel with your very own ‘community’. Grow a following, engage with them and encourage debate. Reach out to potential influencers, suppliers, offer product reviews and maximise your visibility and audience.
  • Optimise for search engines: Search engines will naturally pick up Youtube videos associated with your business as its quality, consistent content. To get it ranking highly each video needs optimising – include keywords in the title, create tags using your businesses keywords and provide a detailed description of your video and what it is offering.
  • Think mobile friendly: According to Google, 75% of adults watch Youtube at home on a mobile device. The number of users watching content on smart devices is growing year on year. With mobile users more likely to be watching content concentrating compared to watching on a Smart TV/PC adopt a mobile first strategy to deliver quality content to your viewers. 

Instagram is one of the leading Social Media platforms with over 800m users worldwide. In our latest blog we will look at why your business needs to consider using Instagram along with some practical hints and tips to get you started.

First things first, why Instagram?

With over 400m users using Instagram daily it is rapidly becoming a business’s go to Social Media platform. With a higher engagement rate than the main other Social Media platforms it is the Marketing tool your business should seriously consider.

The success of Instagram is simple - the brain processes images 60,000 times faster than it does text, so what are you waiting for? Stop talking about garments and get them seen online!

We have put together our top five tips to get your business started on Instagram:

  • Upload visually engaging content: For the garment decoration industry, Social Media is all about showing off your latest work and products. Curate posts showcasing your latest work, what is going on where you are and any office antics. Instagram stories can display a series of images or videos over a 24-hour period and appear at the top of the feed, a great way to grab potential customers attention. To increase a posts potential reach do not forget to include the relevant customers ‘handle’ in the post.
  • Optimise your profile and call to actions: A basic tip but an important one, ensure your profile is optimised, a nice crisp clear hi resolution brand logo as your profile picture, a brief description of who you are and what you do and importantly add contact information. Similar with your posts don’t forget to add calls to actions, ways to get in touch and convert the lead.
  • Embrace the #hashtag: A major bone of contention with many users, the use of the hashtag. Some love it, some loathe it, but Instagram is all about the hashtag - so embrace it. Users use hashtags to search for posts, it is almost a way of indexing your post in the plethora of posts online so ensure your post has all the hashtags it can to get found online by users and expand a posts reach.
  • It’s not just a Marketing tool: A hidden gem within Instagram is the Notifications feature, perfect for research and keeping an eye on competitors and influencers, you receive a notification every time they post a new piece of content. Simple click (…) and click ‘Turn on post notifications’.
  • Grow your local reach: Increase your local coverage with the locations feature.Instagram allows you to find local users, search for local businesses, people, influencers etc. Increased engagement with these can only enhance your businesses Instagram feed and increase potential business. 

“Hey, Google! Do this, do that”, at first glance this seems like a bit of fun at home or in the office, but voice search is becoming increasing important for your business to consider with Search Engine Optimisation (SEO).

As of late last year, there are a reported 33 million users using voice search bots, whether it is Siri on the iPhone, other assistants on smartphones or devices like Google Home or Amazon Echo. 

With these numbers growing year on year, advancement in smart technology, Comscore predicts 50% of all searches with be carried out using voice search, with 20% of these without a screen.

So, what does this mean for your business?

Your business needs to keep up with the times and prepare for this, with users going away from traditional search to voice search consider how your website will be found via voice. 

Things to consider include:

Aiming for position zero: Something that featured heavily in a recent blog we posted on ‘Featured Snippets’, Google Home & Google Assistant read these out first.

Consider what questions your customers commonly ask and pop up that relate to your core products & services and build content around this. But where traditional SEO in the past relies heavily on keywords & content, simply answer the question.

Keep the answers concise, conversational, almost to the point where it comes across conversational.

Perfecting your local SEO: 39% of voice search users are looking for businesses information, so ensure your Google My Business listing is optimised and complete. Complete your profile so when a user asks to find local businesses your business appears at the top.

Verify and authenticate your business on things such as Google Maps & Google My Business. Little things like a fully completed listing with store times, services and a bit about what you do go a long way to helping you achieve voice search success.

For example, when a customer asks, ‘where can I find t-shirt printing in London?’, ‘what time does the nearest printers shut?’, ‘where is my nearest printer?’, these little things will help your business get found using voice search.

On-page content: Steering away from traditional SEO where content is built around keywords and lots of content creation, content that will be found using voice should be concise, grammatical and answer the question appropriately. It should reflect how you might engage with another user and not a Google bot.

Focus on providing text that your customer may find useful and helpful, things like FAQs, help with print & embroidery, they want the answers and they want them within seconds. On average, each user will not listen to an answer for voice search over 15 seconds, you have that amount of time to get your point across to the customer – its all about “meeting the information needs of the customer”.

Important: There is still room for traditional SEO, do not go rushing to your website deleting pages of content. Just consider if this is authentic content, useful for the user and helps your customer with whatever their query might be.

The factors mentioned in this article also aide traditional SEO, things like writing content in a naturally, engaging and conversational way, optimising local search etc will all help your website get found online and visible in Googles SERPs. 

Email Marketing forms a crucial part of any businesses online marketing. A way to reach your existing customer database and win new business, it is one of the simpler forms of online marketing that many small businesses are missing out on.

Optimising your email campaign is the difference between your email being a resounding success winning business and being sent straight to the junk folder. 

Below are some of our top tips to help get your business started with its email campaigns:

Focus on the subject line. The subject line is the most important thing to consider, this is the first thing the recipient reads and is make or break for whether they open your email or chuck it straight in the junk folder. First things first it needs to be eye catching, test out your email subject lines and analyse which achieves the highest open/action rate.

Strive for inbox placement. A difficult one to measure, but not all email campaigns need to be actioned straight away, they just need to leave a lasting impression on readers. Just focus on the brand, the core product and services not super salesy jargon – you don’t want a reader to think it is spam and treat your email like junk.

Ensure the email is mobile optimized. Most email software will provide a mobile view of your email, ensure that it can be optimised for any device. Approximately 65% of emails are read on a smartphone/tablet (Marketing Land, 2017) so ensure your email looks the part on any device.

Personalise where possible. Use tags to deliver a personalised message to your customer, use their name, business name etc to give an email a more personal feel. People know emails are being sent to thousands at a time, but you don’t want to make them feel like another name of your mailing list. This encourages better engagement with readers!

Segment your email database. To go one step further and provide an even more personalised touch segment your database. Funnel down your customers and sort them by interests/industries etc into small niche mailing lists and send them a highly personalised email specific to their niche. For example, don’t just send your customers emails about workwear, filter the type of business and got a bit further.

Reduce text and optimize call to action. As much as Marketers hate it, people won’t spend a lot of time reading your email once opened – consumers decided within a split second if it is of interest or not. Be short, sharp & concise with any text to grab any attention. Focus on providing clickable calls to actions and leading them to enquire, order etc.

Make social sharing available. A simple but very over-looked one, ensure your email can be shared using Social Media buttons. Many email providers make this a simple click of the button. This helps grow the reach of any campaign you might send further than your customer database and reach potential new leads. Provide clear share buttons for your readers to engage with!

Google snippets give you instant answers to your queries. Snippets and cards are images, ratings, reviews and so on that enhance a search engine result page (SERPs). 

Rich search results highlight key information and help search engines gain an understanding the page and its purpose. Implementing rich search results such as cards and snippets can help your website stand out from your competitors.

It requires a more astute developer to tag things such as corporate logo, contact details, social media profiles, carousels and breadcrumb navigation. Pretty much anything can be tagged to potentially appear as a rich search result, from blogs & news articles to events, business details and product information.

So why consider this?

It is a lot more difficult technically behind the scenes, but the results are huge. Rich searches appear right at the top of a SERP, in the coveted ZERO position above organic results. So even if you are not ranking organically, it gives you a fighting chance to get seen on Google.

The answers are detailed, displayed in a box and often more eye catching than a traditional search result and due to their eye-catching nature often have a higher click thru rate (which Google can only consider a good thing!)

Voice Command Searches

The benefit of rich results is also evident as the results work seamlessly with devices such as Google Home & Siri, so if a consumer is searching on the move and asks relevant questions searching for goods, rich snippets are played rather than a whole page of results. With an increase in voice search this can only be an advantage for businesses.

How to get the most from rich snippets?

Building and optimising your site around keyword snippets will increase your organic ranking, increase your websites traffic and decrease your websites bounce rate.

To get your business going with rich searches, here are a few basic tips:

  • Provide partial answers and encourage click through. Ranking for a rich result is one thing but making sure it does not display everything is another. Ensure it displays just enough to encourage users to visit your website.
  • Make sure users get an awesome user-experience (UX). Ensure your website is optimised, up to date with information, details and provides customers a user-friendly experience on-site.
  • Embrace organic practices. To rank well and for rich results a website first and foremost must follow Googles SEO guidelines and best practices.
  • Write in a natural style. Snippets rely on quality well written content, not content focused purely on ranking. Write in a conversational style, almost like you are talking to a customer. Once this is done keep on top of it and always freshen it up every few months.
  • Work with a credible company. Web design companies often promise the world, do your research and work with the right company for your business. Outline why you want your site built in such a way to get found for rich snippets and many will be excited to work on such an interesting project!