It’s that time of year where garment decorators alike start to pull their hair out, the volume of sales has decreased - the school uniforms have been fulfilled, sports teams simply don’t order once their seasons underway and businesses are simply being constrained by tight budgets. The key for garment decorators is to somehow not just survive but thrive.
The answers simple! – Develop your online presence; reaching new levels with your business. Here are a few simple pieces of advice to help you improve your business online and enhance your customer’s online experience & increase sales:
Homepage
1. Arouse interest and create demand: Exciting and emotional images and texts with call to action can whet your customer’s appetite.
2. Sales appeal: Position your top selling products in highly visible areas along with featured products. Make products highly desirable and eye catching using the tools at your disposal.
3. Consistency: Be clear and consistent throughout your homepage, using clear concise eye- catching content sticking to your brand guidelines and aimed at your target audience and key customers.
Product Pages
1. Present your product appealingly: Make it eye catching, something to remember! Display big images and offer the possibility to zoom in.
2. Information about product features: Clearly show the most important product details. Many don’t do this on sites but by showing the customer your attention to detail, you’ll reap the rewards.
Purchasing
1. Stick to the basic ordering/invoicing: Remove all website elements which are not necessary to display to keep the focus on the actual products.
2. Create safety and trust: Keep on displaying important trust elements such as customer reviews.
3. Communicate effectively: Offer the customer the latest updates regarding their order as soon as possible (Generating that previously mentioned trust).
4. Quick and customer-friendly process: Stick to the user friendly experience, offer customers what they want, customers often require a speedy easy to order process (like the eTrader way). Stick to this and you can’t go wrong!
Final thought, it���s important to see things from the customers’ perspective. From main page to check out, always be self-critical and ask yourself what you can do to improve your customer’s experience.
