What is Responsive Design?

Simply, when a website is responsive the website is adaptable across various platforms– based on the size of the screen viewing the website. A responsive website automatically changes to fit the device you’re viewing it on. Mobile Responsive Websites are aimed at all manner of sized displays – varying from small screen handheld devices to large widescreen monitors covering every other size in between.

Why Have Responsive Websites?

The need for garment decorators to deliver online is at an all-time high, the marketplace is intense and the competition is tough.

So garment decorators need to use any tool necessary to stay ahead of the fierce competition!

You want your customers to keep coming back; you want them to have the best experience possible through any means necessary. And this now includes your businesses website! Previously, businesses just create websites and the online platform will look after itself. However the continuous rise and development of tablet and mobile technology has meant viewing websites has become an ‘on the go’ experience – customers are not afraid to purchase using their phones and tablets anymore. The chances are your nearest competitor is not making use of responsive design, so why not make the most of this new development and stay ahead of the competition?!

What Does This Mean For Your Business?                             

We all understand Google & SEO are crucial for your businesses online performance. Google fully values responsive websites and the customer’s online experience. Google has recently not so subtly stated the desire for all websites to eventually go this way. It is much easier and much more efficient using responsive design from Google's SEO perspective - Google's bots find crawling websites, indexing and ranking pages much simpler using responsive design as it simple requires just one URL!

 The value for your decorating business is incredible – 24% of Google searches are now being performed on tablet and mobile devices and 26% of e-mails received are viewed on mobiles, with a further 11% on tablets. The development of handheld and compact technology has led to the fast tracking of mobile responsive design– it’s a new concept to web designers but customers from all sectors are already demanding it.

With the development of a responsive website, the sky is the limit! Decorators alike can rejoice – your business can now provide customers with quality online service wherever they are, whatever they’re doing 24/7, 365 days of the year.  The use of responsive sites can also generate greater leads; the multi-platform nature of the website furthers your reach to customers outside of your traditional audience!

Here are some of our favourite examples we have found from garment decorators around the UK. Try them out on different devices & see how they ‘Respond’ - giving you the best user experience possible!

Kustom Kits 

Kustom-Clothing

Axent Embroidery

 It’s a simple, but highly innovative concept. Mobile Responsive Design provides an all-round solution to your online services covering all your customers viewing devices. It’s beneficial for both your print business and your customers. Your customer gets the optimum online experience using your website and you simply provide them this using just one platform.

Using just one platform also allows you to reach wider audiences at a relatively low cost, but the greater benefits are in term of SEO – your campaign becomes much easier to manage.  Instead of managing each platform’s SEO, using responsive sites make managing a much simpler process – only one SEO campaign has to be managed instead of potentially having to manage several. Saving your business both valuable time & money!

Pros

Cons

·      A single website for three platforms

·      Expensive to Set Up

·     Only requires a single URL

·     Time Consuming & Requires Web Developers

·      Easier SEO

 

·     Wider Audience Reach

 

·      Enhances Customer Experience

 

 The customer experience is vital for any business but more so in the print & decorating business - retention is critical (See last week’s blog for more on that)Mobile Responsive Design on your site is a simple but effective way of providing your key customers what they want, when they want and wherever they want!

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