This weeks blog is brought to you by none other that eTraders Managing Director, John will be regularly sharing his thoughts and views on all things online for Garment decorators.
Want to know what all this stuff means?
SEO, SEM, SERP, URL, HTML, SSL, PCI, CRM, CMS, AND, ON, AND, ON, AND, ON....................
Or more importantly, what's it got to do with your Embroidery and Printed Clothing business?
I genuinely went to a meeting a few years ago with a web development company and thought it was some sort of elaborate game of Scrabble and that at the end of the meeting I would be asked to make words out of all the letters they'd thrown at me and win a prize or something. Sadly not, what I had experienced was the language I like to call 'Gobbledeegeek'.
Then it was off for a meeting with an online marketing company and SEO specialist (luckily my first meeting prepared me well and I knew what that meant), basically the same confusing language would be spoken but.... dare I say with a little less substance.
B2B, B2C, D2C, CTP, CTR, CPA, CPM, BOUNCE RATE, NEGATIVE KEYWORDS, META DESCRIPTIONS, AND, ON, AND, ON...........
Then I realised of course, like accountants and solicitors before them, these guys had created a new language which roughly translates to - 'You don't understand, you pay!'
Fair enough, like the bean counters and ambulance chasers, some of them are pretty good and worth the money, but watch out for the ones who use it to show you how clever they are or to make you think you can't do most of this stuff yourself. Don't bother learning it if you're not going to apply it, the good guys tell you this stuff in a way you can understand and you can make your own mind up if it's something you want to pay for then go for it.
Anyway, now that I'm a fully fledged member of the Tech and SEO fraternity, and proud of it, I still keep this type of thing up my sleeve just in case....
Over the years here at eTrader we have become fully bilingual, we talk both techie and garments. So if you want to talk about EMB, DTG, DST with a bit of the above thrown in get in touch and keep an eye out for our regular hints, tips and features on Social Media.