Following on from our recent blog ‘Blogging & Business: A Match Made in Heaven’ where we looked at the art of writing a good blog and how it benefits your online businesses image. We left one stone unturned...(deliberately so we could write this piece!)
We wrote very (very!) briefly on the SEO benefits of Blogging, but this week we have decided to go one further and examine how exactly it works for you & your businesses.
SEO & Blogging: A Surprising Match….
Googles latest SEO guidance is on all things ‘real & quality content’across everything platform you use. The misconception is SEO is just all things backlinks, your landing page and site content but Googles Latest SEO Update focus on providing your businesses customers the whole experience - that’s where Social Media & Blogging come into things.
Google Loves Real Content from Real People….
Blogging for SEO is all about communicating, collaborating, sharing you & your businesses views, news and opinions – keeping both current and potential new customers in the know.
Just be yourself, write naturally… nobody knows more about your business than you! Creating quality content is ‘two-fold’. It should generate more traffic to your site for potential newer customers but also keep current customers coming back for more (providing you write some interesting/relevant content).
The key is to be transparent, create interesting and relevant blogs. SEO is all about real sites providing real quality content and it couldn’t be easier than with Blogging!
There Will Be Sceptics Out There….
Some organisations hire fake ‘Guest’ bloggers, some key-word cram, but here at eTrader we promote quality content and ethical SEO practice. We encourage customers to actively create quality content across every medium they use. The results are more fruitful in the long term, both on and offsite. We understand that quality content is king as it plays a heavy part in your businesses Online Marketing & SEO performance.
Here at eTrader we understand how Blogging benefits your online business. That’s why we have started rolling out our fully integrated blog for customers at very affordable prices. Get in touch to find out more!