There are many benefits as to why you should use Chatbots for your online business including:

• Chatbots have massive potential: In Marketing terms bots are still in their infancy. They will continue to develop and grow and will soon be at the forefront of most websites service efforts.

• Chatbots are simple to build: There are many providers out there who make building bots easy and a simple drag and drop exercise. Of course, there is bespoke but with bots in their infancy now is the time to explore the cost-effective options available.

• Chatbots help grow your brand image: A chatbot represents your business, its values and brand. It is a great way of brand building and helping convey a message as to what your business is all about.

• Chatbots simplify customer service: They take out the human aspect of dealing with an enquiry, stripping it back to its simplest form and provide users short, concise, clear information leading to greater customer satisfaction.

• Chatbots are actually cost effective: The cost of developing a chatbot is minimal compared to the cost of having someone dealing with online enquiries and issues. With the potential lead generation, they can also provide using AI, the bot become one of your most affordable sales tools. 

Improve your online efficiency

Social Media calendars help you to avoid scrambling. Sit back & relax knowing you have heaps of content planned on your accounts. This will also free up time to focus on other aspects of your businesses Marketing strategy.

Plan for multiple platforms in one place

A calendar allows you to plan for individual platforms instead of the same post on every Social Media account. Craft different messages for different platforms to improve engagement. The most obvious one is LinkedIn; ensure you post more curated thought leadership content instead of a generic post.

Track, plan, monitor & manage your strategy

Calendars allow you to track, plan and monitor what is working, what is not working, and you can tweak it accordingly as you are going along.

Reach more people

Using a calendar helps you reach a wider audience, plan content around events & holidays. Using these in the posts will help you reach a wider audience than a standard post.

One last thought...

It is great for businesses to be efficient and ensure they are on top of their Social Media strategy but there is still room for spontaneity. 

For those things that you never know may pop up that may be relevant to your business, customers and trends you can engage with keep a balance between planned and real. Customers want a business with a personality not just post after post.