Content Marketing is probably something your business has practiced over the years without really knowing it. Creating valuable, relevant and interesting content to your audience is Content Marketing in a nutshell.

Why Does Your Business Needs Content Marketing?

There are numerous advantages to undertaking Content Marketing and building it into your businesses strategy. Engaging customers has a profound effect on several areas such as increasing sales, improving customer retention and customer acquisition to name a few. In theory it sounds like a lot of Marketing jargon, but simplified just tell your story, build your brand, its values and write about what makes your business and its services so skilful and important.


Here are a few simple steps to get you on your way to Content Marketing success:

Undertake a review: In some way or another, your business has produced content. Simply review it, consider things like your website, Social Media and any other content you produce. Identify areas of strength, weaknesses and possible areas to address. It also gives you the opportunity to examine the landscape see what competitors are doing and how their customers are reacting to their content. 

Consider & plan what type of content you will use: There are many types of content to consider using – Social Media, Blogs, Infographics, Videos, eBooks to name but a few. They all have different advantages & dis-advantages when planning your content. There are things to consider such as:

  • Who is your target audience?
  • What is the purpose and aim of the content?
  • What type of medium are they likely to engage with?
  • What medium fits with the resources you have available?
  • Will you be able to produce content on these to time and on budget?
Use Google Keyword Planner: Now you have an idea of what type of content you are going to produce, the creative juices will be flowing with mind maps and campaign ideas. Validate your ideas using a keyword tool, there are 100s of out there, but Google Keyword Planner is probably the most efficient. This will give you an idea of what your audience are physically searching for, build content around these key terms which will also aide your Search Engine Optimization (SEO) efforts.

Pick the right channel for your business: Consider what platform to use for content efforts, different platforms require distinct types of content. As we have touched on in previous articles, they all have their own distinct ways and features that will be of use for your business. The key is to be engaging across all channels, you want customers & leads to see you as interesting, someone they can trust and build a working relationship with. Communicating this on your website, through email campaigns, Social Media, Blogging is a challenge. As an example, posting content via Social Media, LinkedIn is hugely B2B where you are likely to be reaching out to decision markers, ths requires a more formal approach than that of Facebook, Twitter, Pinterest, Snapchat etc.

 Aim for ‘evergreen’: This is the ultimate goal for Content Marketers. Creating updated content repeatedly is a challenge, sometimes the ideas may run out or you may not have time with whatever else might be going on. Evergreen content can be used for a sustained period, it’s a ‘timeless’ piece and something that will always be of interest to your customers. Producing this will also help drive traffic and raise brand awareness over a sustained period of time.

LinkedIn is the largest online professional Social Media with a global audience of over 450m. A grown-up version of Social Media, professional, slick, modern and you should be part of it too! The ideal social sales tool for you and your business… if you are not on there; you and your business are missing out on the largest B2B networking and one of the largest sales opportunities to high-value customers.

Of course it is a bit different from your conventional day to day Social Media, your Facebook, Twitter and so on so you have to be a bit cuter on how you communicate on there. Its professional socialising, something you do day to day as a business owner but online. Just sell your business, your brand and personality and reap the rewards.

The potential for LinkedIn in the garment decoration is huge. Put simply, creating branded clothing you are always looking for the large value order or the next big contract. The large business clients more often than not account for a large chunk of most garment decorator’s turnover. So it is a bit of a no brainer - LinkedIn gives you a unique chance to create and win these larger orders and opportunities for your business.

Let’s of course not forget the existing customers, connect with these and ‘Network’, give yourself more of a chance of winning the repeat order. Existing customers also have the power to endorse you and refer you to their connections, another potential way of winning business with LinkedIn.

And as if it sounds too good to be true, it just keeps getting better…

In a nutshell, LinkedIn is used by both professionals individually (Managing Directors, Marketing Executives, Business Owners and so on) and businesses themselves. LinkedIn gives you two shots at selling on their site essentially, whether you register as an individual and interact with like-minded people who you think could be your next big potential customers or whether you set up a LinkedIn company page to interact directly with other businesses.

It could not be easier! Set up your profile, write about you, your business and how good you are at what you do and how your products are high-quality then start connecting. LinkedIn allows you to search for both businesses and their workers by location – so get chatting today! Introduce yourself, build up a professional online connection and hopefully when these businesses need branded clothing or similar they know where to go, your business will be the first port of call.


Here are a few little hints & tips to help you on your way to LinkedIn success:

  • Optimise Your Profile: Complete every aspect of your profile. Sell your business, your skills, your quality products and everything about how you can help other businesses. Create engaging pictures, infographics and so on to force someone to want to find out more and connect with you.
  • Find Your Audience: The search function allows you to search by both job title and location. Think to yourself garment decorators, what’s the title of the person I’m going to sell X amount of goods too? Marketing workers, brand workers, managing directors, human resource workers, target as many as possible and aim to build a connection.
  • Join LinkedIn Groups: There are a whole host of groups for business owners to join, industry specific, location specific, interest specific, just general business groups and much more. Join these and interact with people who may be interested in what your garment decorating business has to offer and give yourself more chance of winning that large B2B order.
  • Earn Referrals: Earn some LinkedIn kudos with referrals. This is where existing connections can endorse you your skills and leave reviews giving your profile a little extra touch. Of course the more endorsements and quality reviews you have, the better – why would people who see your page go elsewhere when they see how good a job your business does for others.

With these little bits of advice, your business should reap the rewards of using LinkedIn. Now you have won the order – the next step is retaining them! 

Offer them a USP and high quality experience, the eTrader sites allow customers to have their own public or private shop full of their goods. Professional and simple to use, customers can be checked out in just a few clicks and in a matter of moments.

For more information on how we are helping the garment decoration industry online don’t hesitate to email info@etraderwebsites.co.uk or give us a call on 029 20741 633 today.